I’m delighted to announce that I’m officially the Brand Ambassador for Peugeot Saveurs, a French iconic company specializing in high quality salt and pepper mills, all made in France.
New brand ambassador for Peugeot Saveurs
As you might have noticed, I seldom partner with brands. The main reason is that I want to make sure they are aligned with my personal values. As a blogger, I refuse to promote products I do not personally believe in. Through my recipes, I want to get you into cooking using natural, high quality ingredients exclusively.
As a full-time blogger, I can choose carefully who I really want to work with. I care about our trust-relationship we have been building together over the years and I certainly don’t want to spam you with over-hyped products just because there is money involved.
Who is Peugeot Saveurs?
Peugeot Saveurs is a 200-year-old company and one of the most iconic French brands. It all started at the turn of the 19th century when two Peugeot brothers converted the mill inherited from their ancestors into a steel mill. Since then, Peugeot mills have been an essential benchmark for gourmets and great chefs alike. Peugeot Saveurs is still owned by the Peugeot family today (the same family behind the cars).
I have been working together with Peugeot Saveurs on various projects both in the US and in France for years now, using many of their products along the way. It’s a brand I truly respect in many ways. First of all, I literally fell in love with their high quality spices and beautiful products. From the salt and pepper mills to their coffee grinders, cutlery, and ceramic cookware, there is a lot to explore. Then, and I think this is very important nowadays, more than just working with products, I have developed an amazing human relationship with the team and it’s nothing but fun working together.
Peugeot mills: the precision for the perfect seasoning
When it comes to food, it’s often a matter of seasoning. Take the simplest ingredients, use the right seasoning with high quality products, and you can make the most delicious dish without effort! And believe it or not, but it all starts with salt and pepper. It’s as simple as that!
When I discovered Peugeot mills and their selection of high quality spices, it introduced my palate to a whole new world of flavors. Pairing them with the right ingredients can elevate the most simple recipe to a five-star dish. The avocado toast is indeed the perfect example in this matter. Try to season it with regular salt and pepper, and it tastes bland. You need something special to spice it up a notch, such as Timut Wild Pepper from Nepal (I use this one), Persian Blue Salt from Iran (I use this one), Pili Pili from Malawi (I use this one).
Timut pepper’s zesty flavors combined with the intense saline flavor and strong profile of blue salt produce astonishing citrus notes in your avocado toast. Freshly ground pili pili will add an additional kick to your avocado toast. That’s pretty much it. Whether you serve it plain on a slice of bread or add a poached egg to it, make sure the seasoning is right.
I am beyond excited to have been chosen brand ambassador for Peugeot Saveurs and I am eager to be sharing more cooking tips with you all year long. My words and opinions remain my own and I will never review a product I did not personally try or love.
